I’ve described our newest theme, TheThe Shot, as “one part Gawker, one part film noir, and one part professional photography studio.” And I keep coming back to the film noir part. The more I click through the live demo, the more I feel like I’m in L.A. Confidential or The Maltese Falcon.

So I’ll go ahead and say it: This is one of my personal favorites. From the old-school typeface to the menus that burst into color when you hover over them, this theme just strikes me as really cool. All TTF themes are well-made, flexible, and niche-worthy, but this one would draw me in as a reader looking for flair that’s not overstated.

The guys added a 960 pixel grid layout generator, which is one of those extra touches that make it much easier to fit what you want onto a page. If this is the first you’ve heard of it, here’s a description and here’s an article with a bunch of examples of how to use it. Also new with this theme is some slick sliding panels capability.

Naturally, it comes all packed to the gills with the same stuff we put in all the themes: tabs, accordions, galleries, widgets, banners, plugins, menus, pre-designed boxes, and extra typography. All that really means is the same thing it has always meant: all TTF themes come with a robust set of “extra parts” so you have tons of options for how it’s going to look in the end.

Plus, Yuriy knocked down the price of single themes to $35. You guys, I’m not even trying to be Big Mr. Salesman here; honestly: That’s a freaking steal.

2011 was a heck of a year for us. We’ve learned more than I thought we’d be able to fit into our brains, made a mistake or two, and made a lot of products we’re all really proud of. To start out the new year, we’re putting our hard-bought market knowledge to work: Effective immediately, our single Premium WordPress Themes will start at $35.

Why so cheap? It’s simple, really. We aim to corner the market on full-featured, well-built themes offered at “discount theme” prices. Honestly, you will find other themes out there for this price. What you won’t find are themes designed and built this well for this price. We’ve always prided ourselves on sticking in that extra feature and providing you with every last possible option, so you can make a perfect website instead of just a passable one. We look to every last pixel of every design so you look like you paid a high-powered design firm to build your site from scratch. And we stand behind our themes with responsive, helpful support.

We’re confident that if you do a little comparing, you won’t find better themes out there, especially for $35 ($39 with all PSD files included for you to do your own tinkering). Enjoy!

Welcome to the next generation.

This month’s theme, TheThe Revolution, picks up where other e-commerce and blogging themes leave off. It combines softer colors and all of the deep, intuitive architecture we put into every single one of our themes with a daring, futuristic look. Perfectly suited for people who want to push the marketing envelope, it’s designed to shape customer impressions and help you move products like never before.

This is the third theme we’ve developed, following TheThe Marketing and TheThe Promotion, that comes packaged with a per-designed sales page and squeeze page, as well as a bundle of hip, appealing marketing graphics to give your special offers, discounts, and highlighted products that extra zip so customers’ eyes are naturally drawn to them.

TheThe Revolution also comes with per-designed boxes of varying shapes and sizes, a completely new custom color generator, and even a choice of headers, so you get to decide exactly how your visitors encounter your material. No more begging an outside designer to open up your site’s back end to shrink a box, change a font hue, or swap in a better-looking image. It’s all right at your fingertips. Kinda feels like the future in here, doesn’t it?

Check out the demo to see more.

Or Hanukkah, or Kwanza, or nothing at all if you’re an atheist. At any rate, we’ve got a holiday gift for you: take half off of any purchase you make during the rest of December.

To apply the discount, simply use the following Coupon Code when you place an order:

Whatever-MerryChristmas

That means 50% off of any TheTheFly premium WordPress theme, any theme club membership, any graphics collection, and anything else we dream up between now and New Year’s. It’s no Christmas goose, but with the money you’ll be saving you can afford a big fat one this year.

Happy Holidays, everybody.

When you’ve got it, you don’t have to flaunt it.

Our newest stylish WordPress theme, TheThe Flourish, is perfect for anyone who prefers a subtle look that gives visitors everything they need without throwing it at them. With smaller type, unobtrusive menus and graphics, and an intelligent layout that’s grounded in solid research about what makes a great user experience, this theme will make your blog or fashion website irresistible to web surfers.

As with all of our themes, there are plenty of color and font choices, and you can put your menus just about anywhere on the page. You have complete control over how you think your content should look. TheThe Flourish also features our standard bundle of optional plugins and widgets, so you can easily turn a photo gallery into a slideshow, a menu into an accordion, or a side panel into a top or bottom panel. Our team thought of everything and made it simple for you to snap it all into place.

Poke around the live demo to see just how easy on the eyes this theme is–and how many options it gives you to customize what your visitors see.

Sign up for a hosting account with Hostgator through our affiliate link and we’ll hook you up with:

“Wait,” you’re thinking. “How do you guys even make any money that way?” That’s a great question. Truth is, we get an affiliate commission from Hostgator, and it’s enough for us to give away one of our premium WordPress themes. No tricks, no extra fees. It’s a win-win-win.

How to claim your discount and free stuff

Step 1:

Go to HostGator website. Choose a hosting plan and click the Order Now button.

On the next screen, enter the coupon code Almost10BucksOff  to redeem your $9.95 discount as shown below:

HostGator coupon code - click to enlarge.

Step 2:

To redeem your free TheThe Fly Premium Theme, just contact our Sales & Billing department with your hosting services order receipt ID, your selected TheTheFly premium theme name, and hosting account access details (cPanel URL, login and password) and we will install your WordPress blog within three business days. (Oh, and if that all sounded confusing, don’t worry–we’ll walk you through it.)

Dear TheTheFly WordPress Club Members: You’re Welcome.

We just bought the rights to stream a TON of tutorials and how-to videos for bloggers and webmasters using WordPress, and they’re going to be available to anyone with a paid membership.

Just a taste of what’s in this mother lode of WP wisdom:

• How to Register a Domain Name
• How to Customize Your WordPress Dashboard
• Using Google Analytics with WordPress
• How to Manage Banner Ads Using WordPress
• Using the All-In-One SEO Pack for WordPress
• Creating Your Own Facebook App for WordPress

For our Freebie users, I’m sorry to say these vids won’t be available for free on our YouTube Channel–the license we bought doesn’t allow it. But stay tuned, because we plan on adding more and more free tutorials and generally helpful stuff over the course of the next year.

If you’re not a paid member but you’re interested in getting access to the videos, visit our Video Tutorials page to see what your options are and what’s available once you sign up. TheThe Blogger club membership is perfect for anyone who needs a hand getting familiar with WordPress.

After getting some more user feedback, we’ve made the following improvements to our simple and elegant image slider theme, TheThe Photographer:

• No more image-jumping effect. Gallery photos no longer follow the movement of your mouse by default. Instead, an intuitive drag and drop tool allows you to move photos around the screen as you please.

• You can now move between gallery photos by pressing your keyboard’s arrow keys.

• We’ve added navigation buttons that appear in the the bottom right corner of your screen when you’re viewing a photo, allowing you to:

• Move to the next/previous photo (when browsing a gallery)
• Toggle the image size (to fit either screen height or screen width)
• Move the photo in front of all other page content

It was cool already, and it’s even cooler now. Check out the live demo of one of the best WordPress photographer themes available.

We would like to recommend you a website that is going to make it QUICK AND EASY for you to learn everything you ever wanted to know about WordPress. They have over 74 top-quality video tutorials and they keep adding 4-8 new ones each and every month! Some of the many topics covered in these video tutorials are…

• How to install and configure WordPress.
• Using WordPress Themes to give your site a beautiful look.
• Using WordPress Plugins to add endless functionality to your site.
• How to use images, videos, and mp3 files on your site or blog.

A good parent will never say which child she loves the most. So while we certainly care for all of the beautiful WordPress themes we’ve birthed over the past year, we just might be somewhat bad parents: At the moment, we’ve got a favorite.

TheThe Photographer, our newest offering, is the offspring of months of hard work and applied experience on the part of Vladimir Verbetskiy, Alex Kalyuzhnyi, Pavel Tsydik, and Yuriy Sorochev. The sliders slide, the arrows point, and the drop-down menus drop with just a little bit more zest than before.

We’ve created a theme that is customizable enough and high-end enough for a professional photographer, but also managed to make it so easy to use that anyone with a camera could implement it for his/her personal photoblog. Users have a large palette of text colors from which to choose–all built into the theme–and their font and layout options are presented clearly and simply, so setup is a breeze.

The feel is clean and the navigation is extremely intuitive, effectively getting itself out of the way and letting the images rule. Albums and collections are tied together and indexed by category, album, author, tag, and date, while users have instant control over how much or how little information about each photo they will see. No screen is too big or too small for the theme as it adjusts automatically, so even users on a tiny netbook will still enjoy clicking around the site.

You really need to see the live demo to fully appreciate how well the pieces fit together for this Premium WordPress Theme.

One last thing: We’re proud to be able to offer premium themes at a pretty low prices, and with this theme the value is especially apparent. I mean, I’m sure many of those website designs that sell for hundreds–and thousands–of dollars are quite good. But when you get a well-made, sexy theme like this one for less than a hundred bucks, enjoy easy installation and chipper support, and still get all of the source PSD files with it? That’s better than good.

It’s truly the apple of our eye(s).